Vehicles: New Reality, New Strategies


News from Panama / Monday, May 25th, 2020

Focusing on increasing income from after-sales services and making alliances with banks to offer better financing conditions are some of the strategies that car dealers in Panama intend to implement in this new reality.

Representatives of Ricardo Perez S.A., a Toyota brand distributor in the country, believe that because the purchase of a vehicle represents the second most important financial transaction in a family, the automotive sector will be seriously affected in this context of the spread of covid-19.

You may be interested in “Vehicles: Post Quarantine Sales Outlook” and “Trends: What Types of Vehicles Are Gaining Market Share?

Javier Diaz, Ricardo PĂ©rez’s general manager, explained to Prensa.com that one of the pillars of the strategy they will implement as a company is to collect customers’ concerns about new products or services they may need, and from there, to boost sales in that direction.

Also see “Vehicle Repair: Business Outlook

Regarding new vehicle sales, Diaz said that plans include the implementation of a joint strategy with banks, to give more flexible credit to customers who make purchases in the coming months.
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