Ricardo Perez, S.A. announced as part of its sustainability strategy, that through its Lexus brand it will carry out the “Lexus Green Path” initiative, aimed at reducing greenhouse gases, adequate waste management, reforestation and protection of the oceans.

Part of this includes that for every Lexus Hybrid car sold in the country, a tree will be planted.

Graciela López, manager of Lexus Panama, highlighted the commitment made by Ricardo Perez S.A and the Lexus brand, through the “Lexus Green Path” project, to be carbon neutral in 2050, focusing her efforts on actions aimed at not only achieving carbon neutrality; but also seeking to have a significant impact on people’s lives, betting on a bright and clean future.

“With “Lexus Green Path”, for each hybrid car we sell, we will sow a tree. Our goal is to create a forest in which the commitment of our company through the Lexus brand, to achieve neutrality,” said the executive of Lexus Panama.

In 2023, an alliance was established with Leafsin’s team, managing to plant more than 1,000 trees of different species in the Camino de Cruces area.

“On average, each tree captures 25 kilograms of CO2 a year and our goal is for at least 90% of the species to survive,” he said.

“Through this project, Lexus commits to its “Lexus Drivers”, to offer them a complete line of electrified vehicles, ranging from: Electric hybrids, plug-in hybrid and electric, which represents the true response to a change in the automotive sector, taking it towards environmental conservation and reforestation, creating a forest that patents this commitment, making them part of the project,” they said.

For his part, Rodrigo González Paniza, vice president of Marketing and Innovation of Ricardo Pérez, indicated that the change towards decarbonization in the automotive industry has been adopted, incorporating effective environmental practices.

“It is important for us to prevent the carbon footprint from continuing to have a direct or indirect impact on our lives; therefore, we continue to advance and innovate, thus contributing to the reduction of carbon emissions,” González Paniza said.