The outdoor equipment brand Columbia Sportswear expands throughout the Central American region, the Caribbean and Venezuela. The company is committed to the new opening of stores to serve its men’s and women’s markets and settles in Panama.

With a large-format store in the Multiplaza shopping center of Panama, Columbia continues to expand its presence in the region with Times Square Productions and opens its doors in 8 countries under its slogan “Made for Outside”, whose main objective is to motivate consumers to enjoy more outdoor activities such as hiking, fishing, among others.

“The world is for living great experiences and for living them outside! We expand throughout the region as a brand to be closer to our customers, guaranteeing the best experience in acquiring their outdoor clothing, footwear and accessories equipment with the best technology to keep us cool, warm, protected and dry for any destination and outdoor activity that we want to enjoy, “said Gabriela Barraza, regional marketing manager for Central America, the Caribbean and Venezuela.

Currently, the brand has a store in Guatemala, one in El Salvador, three in Honduras, two in the Dominican Republic, three in Venezuela, one in Costa Rica, one in Nicaragua and its recent addition to the portfolio, the establishment in Panama.