The covid crisis forced companies to accelerate the digital transformation process they had been experiencing, forcing the implementation of new business strategies that, far from disappearing when the pandemic passes, will remain and be reinforced.
Crib economy, geolocalization, digital shopping… are terms that have always existed in the language spoken by marketing, sales and business strategy experts, but in recent months, such terms have once again echoed, and with great force, in the business strategy discussions of practically all companies in the world.
An article published by PuroMarketing.com, inspired by an analysis conducted by Forbes, points out some trends and changes that organizations have had to implement during the pandemic months, not only to survive, in the case of companies whose demand fell due to the decline in their customers’ income, but also to find new ways to reach their customers, who from one moment to the next, stopped visiting traditional malls and outlets.
Beyond E-Commmerceç
Puromarketing.com explains: “… The pandemic has accelerated the use of e-commerce. Even demographics that were resistant to change and not entirely comfortable with online shopping have ended up buying, driven by the need to access certain products when everything was closed or by not wanting to be exposed to the virus anymore.”
As the analysis explains, what will grow is not only ecommerce, but digital shopping as an ecosystem… the use of digital and omnicanal services will grow, the growth of click-and-collect will continue, and the use of social networks as shopping platforms will take off.”
Brand Loyalty in Check
The crisis led consumers to try new brands, not only because there was less supply, but also because of economic necessity. In this context, brands will have to work even harder to keep their customer’s captive and in love with their offer.
Also see: “Mass Consumption and Buyer Behavior”
Geomarketing and Geolocation
“… Using geolocation to sell is not new. It is a mantra that has been repeated for years. However, in the analysis they point out that it could become much more important. First, because consumers are moving to more rural areas (or that’s the trend we’re starting to see in the US). Second, because consumption of local products is increasing (and this is global),” the article notes.
Consumers at Home
The concept of “crib economy” refers to the fact that people are spending much more time in their homes than before. Many of the activities that used to be done in other spaces are now being done in homes. This shift in consumption patterns may not be fully sustained once the pandemic is over, but some activities will undoubtedly continue to be conducted from home, and brands and businesses will not be able to ignore this change in customer behavior patterns.
Read the full article “Trends and Major Changes in Marketing Strategy That Will Continue Beyond the Pandemic.”