Fact: Now the biggest taxi company in the world, Uber is just a software tool, they don’t own any cars.

In addition to revolutionizing the concept of transport in cities, Uber is also an example of how trends in price management are changing within companies.

The processes and methods followed by businesses to determine the sales prices of their goods and services are changing as fast as the tastes and preferences of consumers. Products whose prices often vary after a few hours, and “custom” prices are some of the new trends that companies are now following when setting prices. As Ariel Baños explains, the controversial and revolutionary company Uber is a very good example of new ways to set prices today.

By Ariel Baños
President and Founder of Fijaciondeprecios.com

Prices are coming out of their traditional straitjacket. And I do not just mean movements because of the impact of inflation, but new management practices that are beginning to spread in different markets. In some cases prices are relaxed, and adjusted at any time and place, the real value being represented by what is being consumed by each client. We are entering the era of dynamic and customizable prices.

The resonant launch of Uber in many cities, in addition to revolutionizing personal transportation, is also a sign of this new trend in price management.