Panama is preparing to receive the first edition of Expo HORECA, which will be held on February 20, at the Megapolis Convention Center, an event that will bring together the main players in the hotel, gastronomic and coffee sector, with the purpose of promoting growth and innovation in the hotel industry.

International exhibitors will share the latest trends and best practices, providing tools for attendees to boost the growth of their businesses.

The event agenda will cover a range of current issues, such as trends in tourism and the country’s vision in tourism, the MICE as the engine of the economy, future menus, horeca digitization and the impact of technology on operations and profitability, trends in specialty coffee shops and hospitality, among others.

This event will be held on February 20, 2025 at the Megapolis Convention Center, where a platform will be offered for the exchange of ideas, new business opportunities and the strengthening of the industry at the national and international level.

With the participation of more than 70 companies that provide various products and services and the support of associations representing professionals in the sector, Expo HORECA Panama will offer a program that combines high-value content and networking opportunities.

The director and creator of the event, Ligia Illescas, stressed that the objective is for Expo HORECA to be the bridge that connects innovation and development of the hospitality and gastronomy industry in the region.

“The event is a unique opportunity for professionals and companies to be inspired and obtain key tools for their growth,” Illesca said.