Taxis in the face of UBER: “Times change, we do too”


News from Panama / Monday, May 8th, 2017
Guatemala’s taxi companies reacted to UBER‘s threat as any good entrepreneur does: innovating in order to improve and be more competitive.

In other countries taxi drivers are trying to resist the progress that the collaborative economy represents for users, relying on alleged “acquired rights” with the complicity of inefficient governments. In Guatemala, taxi companies have united and launched mobile applications that make life easier for their users.

An article on Prensalibre.com reports that “….Under the motto “Times change, we do too,” the Cicklo mobile app, which emerged in March 2015, decided to make an alliance with Corporación Amarillo that groups together yellow and green cabs, in order to take on more of the market and reach more customers.”

See also: “Businesses in Favor of Uber

“… The alliance has become reality under the name of VIT and promises to compete with other local and international applications and pages such as Uber which since December 2016 have been operating in the country and creating strong competition for associated taxi drivers, as well as other options such as Urban Taxi, which also began operating last year and is based on a reverse auction method.”