The surroundings of the Plaza de la Independencia, in Panama‘s Casco Antiguo, is a sales point that at a distance of 10 minutes walking, monopolizes a captive market of 38 thousand people who together spend $6 million, and of them, 17% show interest in sunglasses.

In CentralAmericaData we developed a geomarketing tool based on interactive maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any country in Central America, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.

When analyzing the potential demand for sunglasses according to the location of a sales point, the information system details that in the surroundings of Metro Mall, in the district of San Miguelito, another interesting micro market can be covered. For example, if you wanted to evaluate this location as a service point, the interactive map details that at a distance of 5 minutes by car you can reach about 29 thousand people who together spend more than $4 million a month.

The figures show that of the total number of people, 18% express interest in sunglasses. When reviewing the data of this group of consumers, it can be seen that six out of ten are women.

Considering the Plaza de la Independencia, located in the Casco Antiguo of the country’s capital, at a distance of only 15 minutes walking, there is a target market of 56 thousand people, who together spend more than $8.1 million monthly.

Of the total, 16% are interested in sunglasses. When reviewing the data of this group of consumers by age range, it can be seen that approximately two out of ten are 50 years old or older, and most of them are men.

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