The clothing and sporting goods brand Reebok opened in the Multiplaza Pacific shopping center a store focused on the female market.

Lauriane Pedri, Reebok Brand Manager, told Elcapitalfinanciero.com that “… Panama was chosen as the pilot country to have the first Reebok Women Store in the world, because we bet that it will be the best showcase for the region for its excellent geographical location, for being the hub of the Americas and for the presence of the Adidas Group headquarters in Latin America.”

You may be interested in “Sports Footwear: Business Figures in 2018”

In the country, the business of selling sports equipment has positive prospects, as it estimates that in the country about 400 thousand people regularly attend fitness centers, a trend that could go up in the coming years, so that some chains project investments for 2020 and 2021.

See “Fitness and Wellness: Interests and Preferences”

According to reports from CentralAmericaData, during 2018 the main buyer of sports footwear in the region was Guatemala, with $20 million, followed by Panama, with $11 million, El Salvador and Costa Rica, with $9 million each, Honduras, with $8 million, and Nicaragua, with $1.3 million.