Arguing that the labeling does not really reflect the content of the product, the Panamanian government has suspended the entry of evaporated milk from the Pura Vida brand, from Grupo Gloria from Peru.

The decision was taken by the Panamanian Food Authority (Aupsa) after the National Association of Cattlemen reported that the market was trading imported milk that was sold as evaporated milk “… when in fact it is a flavored and colored drink which imitates milk.”

Read also: “Central American Trade in Milk and Dairy Up 4%“

“… Resolution 015-AG-2017 states that Pura Vida evaporated milk contains in its labeling illustrations and statements which may lead to misconceptions about the nature of the product, in such a way as to induce the consumer to assume that it is a food product which is a totally dairy product, which contravenes the standard.”

Prensa.com reports that “…The label specifies that its ingredients contain soy lecithin, stabilizers, vitamins A, C and D, a minimum portion of partially skim milk, soy milk and milk essence.“

See resolution issued by the Aupsa. (In Spanish)