As part of the strategy of international promotion, the Panama Tourism Authority (ATP), in alliance with travAlliancemedia, launched today a digital training “Panama Specialist” program, aimed for agents of the United States and Canada who are ready to gain the confidence and become experts in selling the Panama brand.
Enrique Sánchez, Marketing Director for the ATP, introduced the two representatives of travAlliancemedia who attended to officially present to the Panamanian tourist guilds the operation and functionality of this tool, through which travel professionals will have the opportunity to learn about the attractions and tourist products to become market specialists selling travel to Panamá.
He also explained that on this platform not only travel agents but also ATP certified Panamanian tour operators, will have access to contact information from the agencies of the United States and Canada, allowing tour operators to create attractive packages that travel agents can sell.
Representatives of the National Chamber of Tourism (CAMTUR), Panamanian Association of agencies travel & tourism (APAVIT), Panamanian Association of hotels (APATEL), Association, of small hotels in Panama (HOPPAN) Panamanian Tourism Touroperators (APOTUR), Panamanian Association of Commercial Centers (APACECOM), International Fund of Promotion, National Council of Tourism, Panama Canal, Biomuseum, Patronato of Panama Viejo, Metropolitan Operators of Tourism as well as The City of knowledge were invited to attend.
Panama Specialist covers interactive courses on the destination offer, such as attractions for those seeking culture, gastronomy pleasures for the most demanding taste, the best sites for Sunchasers seeking marvelous beaches and amazing experiences with the water sports, unique destinations for activities that put them in contact with nature and adventure, among others.
The training program includes a marketing package that will lead the travel agents to graduate as experts in Panama by enrolling at www.panamaspecialist.com
Agents who graduate will obtain Continuing Education Units from the TTI (The Travel Institute) (in the USA) and ACTA (Association of Canadian Travel Agencies).
The Course was officially launched on April 5th, 2019 and is part of www.travelagentacademy.com, the education platform that has been awarded multiple Adrian Awards granted by HSMAI (Hospitality Sales and Marketing International Association).
Travel Agent Academy, by travAlliancemedia, is an effective training platform, through which the most experienced editors and designers develop a rich experience which has graduated over 96,000 unique agents since its launch in 2005.