Grupo Panama Car Rental (PCR) proudly announces the launch of its own brand, Automarket Rent a Car, as part of its strategy of growth and business strengthening. This new stage represents a fundamental step in the development of the Group’s Strategic Plan, based on its deep knowledge of the market, the accumulated experience and the exceptional talent of its work team.
With this decision, PCR ends a successful collaboration of more than 20 years with Dollar Car Rental. The launch of Automarket Rent a Car is a reflection of PCR’s commitment to continue innovating and betting on Panama and its people. The Group also deeply thanks Dollar Car Rental for more than two decades of fruitful collaboration.
Automarket Rent a Car: Commitment to Mobility in Panama Automarket Rent a Car is positioned as a brand that reflects our ability to offer mobility solutions adapted to the customer’s needs, with the trust and quality that has always characterized us. This launch reinforces our conviction that the Panamanian market offers enormous opportunities for growth and that national talent is key to meeting the challenges of the industry.
• Automarket Seminuevos, agency selling semi-new and guaranteed vehicles, with financing options.
• Autoservice Taller, mechanical workshop that offers service to individuals and companies.
• Panarenting, a comprehensive solution for long-term car rental.
• Moving Lives Foundation, social and environmental engine of the Business Group
Grupo PCR began operations in May 2003 and currently has more than 240 employees, a fleet of more than 3,000 vehicles and 15 branches throughout the country.
A step towards the future, inspired by trust in Panama “This is a key moment for our Group. Automarket Rent a Car reflects our vision of the future, our commitment to quality and our trust in Panamanian talent. Panama has enormous potential, and we want to be part of its development,” said Michelle de la Guardia, Commercial Vice President of Grupo Panama Car Rental.
Grupo Panama Car Rental is a Panamanian company dedicated to offering comprehensive mobility and transport solutions. With a focus on innovation and sustainable development, PCR has worked for more than 22 years to create value in each of the segments in which it operates.