The Panamanian delegation that participated in the Fitur 2025 world tourism fair reached a total of 1,399 business appointments, a remarkable increase of 986 more appointments than in 2024, when 413 appointments were achieved.

This success underlines the growing interest in Panama as a strategic and diverse tourist destination, standing out in key areas such as culture, gastronomy and technology, the pillars of the Panamanian stand in this edition of the fair.

According to the Panama Tourism Authority (ATP), this achievement reflects the continuous strengthening of Panama as a world-class tourist destination. Gloria De León Zubieta, administrator of the ATP, was present at the event along with a delegation that included 46 tourism companies and representatives of the International Promotion Fund (PROMTUR) Panama.

The fair, held in Madrid, brought together 156 countries and 9,500 companies, attracting more than 150,000 professionals from the tourism sector and 100,000 visitors during the days open to the public, and this global environment provided Panama with a key platform to promote its tourist attractions and strengthen international trade relations.

With this success in Fitur 2025, Panama continues to consolidate its presence on the international tourism scene, its natural and cultural wealth, combined with a well-structured promotion strategy, continues to be the basis of its growth as a tourist destination, and now with greater presence and competitiveness in the global market.