The Panama Tourism Promotion Fund (PROMTUR) for the marketing and international promotion of the isthmus, from January to September 2022, stands at US $1.2 billion, according to information from the Destination Marketing Organization (DMO).
Of the US$1.2 billion, a total of US$178.5 million corresponds to the results of the marketing strategy of the tourism brand “Panama, Vive por Más”; US$ 968.1 million to the performance of strategic alliances for marketing and the joint promotion of the destination in key markets and US$58.3 million to the results of the DMO Incentive Plan and its International Event Capture Program for
Fernando Fondevila, (general director) of the Panama Tourism Promotion Fund (PROMTUR), said that the figure presented exceeds by 8% the target that was planned for this period, initially stipulated at US$1.110 million.
In turn, he stressed that the country continues with positioning efforts to keep Panama in the sights of international travelers and generate demand for visitors to the destination, through various strategic alliances, such as the shared promotion agreement signed with the airline Air France, focused on attracting tourists from the markets of France and Germany.
PROMTUR Panama has finalized 16 strategic alliances with airlines, global tourism operators and online travel agencies, and by the end of the year, it is planned to add 4 more alliances to total 20 strategic alliances aimed at capitalizing opportunities in the markets of the United States, Colombia, Brazil, Canada, Costa Rica, Argentina, Spain, France and Germany.