t the close of the IMEX Frankfurt 2023 fair, one of the most important fairs of meeting tourism, 17 participating Panamanian companies accompanied by the Tourism Promotion Fund (PROMTUR) Panama, reported business opportunities for US$5,477,900.

During the event recently held in Germany, the delegation of tourism providers of Panama, which was made up of hotels, corporate travel agencies, the Panama Convention Center and airlines, made up 341 business appointments with buyers interested in the offer and competitive advantages of the country, for the development of international events.

According to the CEO of PROMTUR, Fernando Fondevila, he mentioned that the businesses detected were managed with buyers from different countries, including key markets for the promotion of Panama and its offer for the meeting industry such as the United States, Canada, Germany, Spain, among others.

On the other hand, Panama also stood out at IMEX with a stand built with completely sustainable materials. As part of the contribution and commitment of the Sustainable Tourism Master Plan, Panama’s participation in fairs and exhibitions worldwide are aligned with the care of the environment and its impact on the carbon footprint.

That is why, from 2023, the concept and manufacturing process of the Panama stands is carried out using 100% reusable structures for a minimum of 3 years. Similarly, printing materials and other disposable substrates must be recycled.

Additionally, for this year’s stand at IMEX, the following criteria were considered: LED lighting screens for lower energy consumption, use of daily use materials such as recycled coffee cups and paper plates, to avoid the use of plastic.