Focusing on segments looking for SUVs is one of the strategies Panama’s new car dealers are using to boost sales.
Focusing on segments that seek vehicles such as Data of the General Comptroller of the Republic of Panama specify that between 2016 and 2017 the number of new vehicles registered in the country fell 15%, and between 2017 and 2018 the fall was 11%.
Regarding sales in the first two months of 2019, a negative variation is also reported with respect to the same period of 2018. In this case the decline was 2%, because the number of registered vehicles fell from 7,842 to 7,721. SUV is one of the strategies that are using new car dealers in Panama to boost sales.
See “Vehicles: Sales Went Down 11% in 2018” and “What Vehicles Are the Most Popular?”
Laestrella.com reviews that “… The executive director of the Association of Automobile Dealers of Panama (ADAP), Patricia Vukelja, told Efe that two years ago companies detected the preference of people for models of the Suv segment, pushing from the market the “king” of the Panamanian motorist, the sedan. Users want utility cars for all purposes, without neglecting the safety parameters that are essential for the sale of cars in the country.”
Also see “Auto Brands in Central America: Figures at the end of 2018” and “Automotive business in Central America“.
Miguel Martinez, sales supervisor of a Japanese firm in the country, said that “… Users greatly value the connectivity of the touch screens with their smartphones, this allows them an interactivity without neglecting the handling.”