As part of the celebration of its 150th anniversary, Heineken expanded its product portfolio in Panama, by launching the new Heineken Silver beer, which is presented as a modern and futuristic brand with a mild flavor.
According to Bernardo Spielmann, Marketing Director of Heineken Panama, this beer is a version produced at -1ºC, which impresses with its softness and lightness, which comes as an innovative proposal that reflects the avant-garde and sophistication that characterize them as a brand.
On the other hand, Sebastián Sánchez, General Manager of Heineken Panama, indicated that as a brand committed to the responsible consumption of alcohol, they offer the option of enjoying Heineken 0.0, a non-alcoholic beer that allows consumers to continue enjoying the taste of Heineken at any time and place, without compromising their well-being.
“Because of the importance of enjoying in a balanced and safe way, we actively encourage consumers to take a responsible approach by drinking in moderation and making informed decisions about their consumption,” Sánchez said.