Given the need to understand customer behavior in the digital environment, together with the urgency for companies to promote remote work, an ideal scenario has been created for the demand for cloud services to increase exponentially.

The spread of covid-19 caused a considerable change in people’s habits. Remote work has become a daily routine among companies in the region, which have had to adapt to the restrictions imposed since March, when the first infections were reported.

Andrea Szyfer, Google Cloud manager for Central America and Peru, told Martesfinanciero.com that “… With the pandemic when companies had to move to work remotely, having systems and capacity in the cloud allowed companies to continue operating and have access to data. It is important to have information available immediately and securely.”

See “E-Commerce: What do Consumers Want to Buy?”

With the rise in demand for cloud services, consumers can be better understood. Szyfer explains that “… one of the challenges for companies is to know how to manage and handle data in order to know trends and what customers want, and to be able to offer tailored solutions.”

With the information that is produced in the digital environment, it is possible to develop detailed studies for companies of different sizes and sectors, from a business, to a retailer, a bank and medium and large corporations, says the official.

You may be interested in “New Reality, New Consumers”

The manager of Google Cloud said that “… Consumer behavior has changed, and by being in the cloud, companies are able to take advantage of this digital ecosystem to react to the market more quickly to meet this demand.”

Source: martesfinanciero.com

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