Cervecería Nacional is a company committed to transformation and innovation with a clear purpose: Dream big to create a future with more reasons to provide; that is why they have enhanced their digital ecosystem by making it an engine of growth and shaper of the future.
That is why they merge technology with the best talent of their workers to achieve great projects such as BEES and TADA their B2B and B2C, respectively, which have come to Panama to transform the way they connect with their network of merchants, customers, industry suppliers and consumers.
BEES is the e-commerce platform AB InBev’s B2B that aims to help small and medium-sized businesses grow through technology, closing a digital financial inclusion gap by making the product purchase process agile and convenient and where they can systematically obtain recommendations adapted to their businesses.
Through the implementation of BEES it has been possible to improve the service to its customers and they have been able to help them grow their business by providing them with data and insights that allow them to make better purchasing decisions.
After all, Cervecería Nacional is a faithful believer that when their customers grow, they also grow, so they constantly seek to be creative to improve the reality of their communities and partners.
As faithful believers in the power of digital transformation, Cervecería Nacional has developed BEES marketplace, which works by connecting other product suppliers with a wide network of commercial establishments in the country.
Through BEES, Cervecería Nacional makes available its digital sales and distribution force to promote and sell products throughout the country. Worldwide BEES has expanded rapidly, with a presence in 20 countries, more than 3 million active users per month, globally and is a tool that benefits a network of more than 200 allied suppliers who work hand in hand and market around more than 500 brands, using the digital platform.
Nationalcervecería has been able to transform the way its merchants buy, retaining more than 90% of its network of shopkeepers who to date order their products digitally, without the physical intervention of a sales agent. Since the arrival of BEES in Panama, the company has invested more than $1.5 million in making the implementation and adoption of BEES a reality, demonstrating that as a company they are proud to contribute significantly to the progress and evolution of Panama.
In the words of Rodrigo Monteiro, president of Cervecería Nacional, “at BEES we are constantly evolving, looking for a way to bring even more benefits and functionalities for our customers. With these results we show that we are macro-entrepreneurs who promote the economic and social development of the country.”
On the other hand, they have TaDa that reaches the Panamanian market as the first app focused on home deliveries of alcoholic and non-alcoholic beverages. It is downloaded for free from the Play Store and Apple Store for free and is very easy to use. After downloading it from the Play Store and Apple Store for free, you enter the application and choose your favorite drinks.
Once your purchases are ready, they will be searched by a motorized person at the distribution point closest to your location and you will receive your drinks quickly, cold, ready to enjoy and for an excellent price, as if by magic.