The Bimbo company, through its bakery that operates in Panama, seeks to export to Central America products that are made and have their consumption exclusively in the country, although they are already exporting rasin bread to Costa Rica, as indicated by Vivian Carles, General Manager of the company.
“Panama has a taste for special breads, butter bread, raises, eggs, and we want to export those products, we have to do enough research in other countries to understand that that consumer wants it,” Carles said.
He added that there are also many other products that they have in plans to continue in that advance of making products in Panama, to sell outside Panama.
On the other hand, at the end of last year, the company made a restructuring of the business that looked to focus on the productive capacity they were seeing today to make the factory much more productive and much more efficient
“The transformation pointed to that, and I think it is important that you mention that Bimbo products continue to reach the table of consumers in the same way as six months ago or a year ago, the only thing we did was put a strategic focus on the factory, to be able to continue investing in it, training our talented resource of bakers that we have, and continue building history in Panama,” Carles explained.
In Bimbo Panama, which in the last five years has invested just over US$25 million, 98% of the workforce is Panamanian, since they have few foreigners who come to add some technical knowledge, but the installed base that they have operational in Panama is mainly Panamanian.
“We are a group of 200 workers, collaborators in different parts of the factory, we have the manufacturing team, the maintenance team, all the logistics comes out of here from these facilities and with that then we make all the deployment to reach all the points of sale,” said Carles.