In the new business scenario consumers have increased the demand for household disinfection products, fruits, vegetables, vitamins and medicines, consumption patterns that could be maintained in the medium and long term.

When the first cases of covid-19 were reported in Central America in March, the first reaction of people was to make compulsive purchases. Some of the products that were purchased in excess during March and April now record a drop in sales and are facing a time of contraction in demand.

The economic and health crisis has caused a change in consumption habits and in the definition of which products are currently a priority and which are no longer.

You may be interested in “E-Commerce: What do Consumers Want to Buy?”

Elfinancierocr.com reviews that nowadays “… 62% of the consumers increased the use of home disinfection products, 41% consume more toilet soap (linked to hand washing), 3 out of 10 increased the consumption of fruits, vegetables and 1 out of 10 today acquires more vitamins and medicines.”

Mauricio Robles, professor at Lead University, explained that “… in the long term the consumer, motivated by the good positive experiences (or at least more convenient) with new alternatives and used to a new way of life, will permanently adapt the new habits acquired by the pandemic and will opt for a balanced hybrid consumption between the analog and the digital, the new and the traditional.”

See “Costa Rican Consumer in the New Normal”

It is expected that in the future there will be irreversible changes in consumer habits, and that pre-crisis demand levels will not recover under the business models that worked in the old reality.

Stay Safe!!