Foods whose properties and benefits are well defined, and are produced by companies with sustainable practices, have the greatest potential to gain ground in a market that has been rapidly transformed.

Although in recent weeks’ e-commerce and analysis of how consumers buy in times of quarantine has occupied most companies, there are other trends that could define the food market, once the most critical phases of the covid-19 outbreak are over.

You may be interested in “Restaurants: Geomarketing and Decision Making”

Research agrees that companies are now facing a business environment where consumers are more analytical at the time of purchase and will avoid any spending that seems inappropriate to them.

“… At this juncture, awareness of the scarcity and value of money is further developed, either because families and individuals experience a direct impact on their income or because they see it happen to someone else,” Juan Bernárdez, White Rabbit‘s Chief Strategy Officer, told Elfinancierocr.com.

Learn about the “System for Monitoring Markets and Economic Situation in Central American Countries“.

The publication explains that research firms have identified that it will increase preference for foods with clear nutritional properties and benefits, and also for those that ensure that safety practices are applied from production to final sale.

Regarding the behavior of demand, Victor Perez, business director of Grupo Calvo, explained that “... after experiencing up to 50% increase in demand at the beginning of the crisis, at this time, when the first wave of the virus is passing, we see a slight reduction in sales.”

Also see “Food and Beverages: Trends in Central America”

Stay Safe!!