The Panamanian government’s optimistic projections are based on the publicity that finally began this year at the international level, with the injection of $20 million into the Tourism Promotion Fund.

The campaign to promote Panama as a tourist destination in the main international markets began in November of this year and will be active for eight months.

The business tourism sector expects in the coming year to begin to see an upturn in activity, which has been depressed for the last 4 years. According to estimates by the Tourism Authority, in 2020 a similar flow of tourists could arrive to the country as in 2018, when 2.4 million tourists were registered.

Prensa.com review that “… Among the agreements that are already being implemented or will come into effect in the coming weeks, is the agreement that the Fund signed with the German operator TUI, which will be valid for 2 years. The Fund will allocate $50,000 each year in combined promotion with the European operator and it is estimated that this relationship will translate into more than a thousand tourists arriving in Panama next year.”

Liriola Pittí, Executive Director of the International Promotion Fund, explained to Prensa.com that “… Agreements have also been reached to bring charter flights from Colombia, Ecuador, Canada and Costa Rica”. She added that “… The number of tourists that would arrive in the country, as a result of these charter flights, was calculated at 85% occupancy in the aircraft, so the final numbers could be higher.”

Source: Prensa.com