Panama: International Tourism Promotion Starts


News from Panama / Tuesday, December 13th, 2016

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The strongly demanded promotion abroad to attract travelers to the country can begin, now that the contract with the VML International agency has been countersigned.

From a statement issued by the Tourism Authority of Panama:

The administrator of the Tourism Authority of Panama (ATP), Gustavo Him, formally extended, on Tuesday, the order to proceed for the advertising agency VML, INC., to run an international tourism campaign, with which it intends to strongly promote the country’s tourist destinations.

The order to proceed for this campaign comes after endorsement of contract #034/2016 by the Comptroller General of the Republic, an organization with which the ATP followed the corresponding procedures asked of it.