I am currently in Miami enjoying a wonderful few weeks and Thanksgiving with family. One of the treats that I bring up from Panama is coffee and not your ordinary tipico bean but some of Panama’s best which comes from my town of Boquete where we live in the western highlands close to Costa Rica. The trend for marketing better coffee is happening around the world, even here in Panama as reported in this article.
Source: Prensa.com
Wednesday, November 3, 2010
Domestic consumption of quality coffee has increased over the past 5 years.
Coffee farmers are not exporting all gourmet beans, 10% of production stays for the local market.
New offerings, flavors and retail centers have awakened consumer taste.
Annually in the country consumed about 100 million pounds of coffee. The price of a cup between $ 1.25 and $ 4.00.
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AET ELISA TEJERA C.
atejera@prensa.com
A cup of coffee can be magical. Lose sleep, elevates the mood and even change the mood, it is also digestible. Drink lovers know exactly what we mean.
And when the coffee is made with gourmet beans the spell may be higher. In fact, that was the spell cast by small shops specializing in the development of the beverage.
The farmers are leaving 10% of his special production that was previously exported in its entirety in the local market, which has given them to the stores at the point of coffee are increasingly attracting customers.
“Feel its exquisite smell and taste the first sip of a good cup of coffee” is what makes me return to this place, says Esther Quezada, a systems engineer who loves to drink and which is regular at the cafes.
Like her, more and more consumers are coming to coffee shops looking for a traditional espresso, cappuccino, frappe, latte, black coffee or American.
Local time to market of new offerings of grain, tastes and retail centers has attracted new and more like consumers.
Koyner Ricardo, owner of coffee Kotowa, ensures that the culture of a good cup of coffee has increased over the past five years.
To the extent that offer better quality grain, where the appeal is taste, increase consumption, he added.
In the highlands of Chiriqui province out the line of Arabic, a grain that is characterized by a better flavor. Within this type are: the typica, bourbon, caturra, catuai, geisha, and Pacamara novo world.
These grains have fruit flavors and spices, making their cost very high. While a traditional pound of coffee sold in $ 7 a pound of gourmet beans as Pacamara sold at $ 25 and ageisha is priced at $ 50. In addition to providing more grains also provide a better flavor.
The Duran Coffee Store, Kotowa, Café Maritano, California Coffee Express, McDonald’s and McCafe Saquella Espresso Club, are among the places offering the service in the country.
In these trades people pay for a cup of coffee between $ 1.25 and $ 4, depending on the amount of ingredients that is applied to the drink.
The novelty of the drinks, both hot and cold with coffee, is part of the recipe, said Marilyn Perez Betancourt, manager of Duran Coffee Store.
All coffee drinks are made with extra-gourmet beans, which are ground into each store in a clear dispenser, instantly, in front of customers, which validates the freshness of the aromatic.
The consumer market is now joining a generation better educated and higher income, which has boosted demand and supply in the coffee shops that specialize in a good drink prepared by professional baristas.
For the Italian Rony Golb, the lack of supply in the grain was what motivated four years ago to open Saquella Espresso Club in Panama, whose strength is in a menu with more than 40 types of coffee, of which 80% is in the range Arabic.
Annually in the country consumed about 100 million pounds of coffee, however, the consumer trend is expanding the range and variety of flavors. Prices have also risen.
The farmers argue that the costs of production, climatic variations and the attack of pests such as the bit and “ojo de gallo” have impacted on prices, which have been transferred to the consumer.
Before a quintal of coffee had a cost of $ 60 and now exceed $ 180.
As prices rise, new interest in joining the business. Sources close to the coffee sector, ensure that the franchise Salvadoran Viva Espresso explores the Panamanian land.
APPROACH
A taste that becomes fashionable
FRANCISCO SERRACÍN *
economia@prensa.com
OPINION. Coffee is much more than an aromatic, is a sensation that arouses our senses. For those who are lovers of good coffee, which we appreciate, is what causes us to go to our favorite coffee shop and enjoy a good cup of coffee alone or in company of friends.
Espresso, cappuccino, frappe or just a regular coffee, this is what is usually consumed, but now there is a noticeable difference in regular consumers of aromatic and is that every day is more common to find young people so fashionable in the ‘coffee shops’. According to the latest figures from the International Coffee Organization, the mixed grain (as it is known to the category that includes cold coffee) is the segment that has seen more growth in this market, and it is more within which young people are most closely identified. Now grain consumption is driven globally by movie stars and models.
Locally, the trend is that teens, college students and professionals now have to hand a cup of coffee. This boom has enabled the industry to grow favorably. But there is a market that is achieving some degree of sophistication and acceptance among young people and these are the Express. Those who take it feel that this drink offers even a greater degree of expertise and quality. Remember that coffee is a product we can customize and enhance the interpretation and of course, is part of a growing culture and an economy that is attracting the interest of many people in the world.
Why is this genre? Because it was discovered that not all coffees are the same, each home is completely different and each has a different feature, which lets consumers choose what they consider their criteria the best. In the country every cup of coffee consumed has a history, and comes from a tradition of men in the field. Each grain is used to extract the aromatic produces the best quality standards so you can enjoy a better cup of coffee in the world, the Panama coffee taster .