Prada opens its first store in Panama, inside the prestigious Soho shopping mall.
The space, designed by architect Roberto Baciocchi, covers a total area of approximately 320 square metres and houses the women’s and men’s ready-to-wear, leather goods, accessories and footwear collections.
The external facade, of remarkable visual impact, is characterized by an imposing back lit aluminum structure that dominates the main entrance to the mall. The internal facade is composed of an aluminum surface – recalling the external facades architectural motif – and of a black marble-clad base into which the shop entrance, light boxes and windows are inserted.
The interior comprises a succession of spaces, each featuring a different atmosphere, according to Prada.
The first area, dedicated to the women’s leather goods and accessories collections, is defined by the signature black-and-white marble chequered flooring – a legacy of Prada’s identity worldwide – and green fabric-clad walls with Prada’s iconic cut-in display niches. Steel and crystal display counters with drawers covered in colored saffiano leather complete the furnishing.
The next space is characterized by green fabric-clad walls with alcoves hosting the women’s footwear collections and transparent plexiglass display units for the women’s ready-to-wear collection. Plexiglas tables and green velvet sofas enhance the atmosphere.
The area devoted to men features masculine materials and finishes: the dark nuances of the ebony-clad walls contrast with light polished steel display cases, highlighting the leather sofas and the counters’ colored saffiano leather elements.