{"id":9070,"date":"2013-11-19T11:27:01","date_gmt":"2013-11-19T16:27:01","guid":{"rendered":"http:\/\/panamaadvisoryinternationalgroup.com\/blog\/?p=9070"},"modified":"2013-11-19T11:27:01","modified_gmt":"2013-11-19T16:27:01","slug":"pork-leadership-team-tours-promising-panama-market","status":"publish","type":"post","link":"https:\/\/panamaadvisoryinternationalgroup.com\/blog\/pork-leadership-team-tours-promising-panama-market\/","title":{"rendered":"Pork Leadership Team Tours Promising Panama Market"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Gotta love this picture!!\u00a0 Makes me think about how I can’t wait for my neighbor’s special honey baked ham for Thanksgiving. Looks like more of these guys will be visiting Panama soon.<\/p>\n

\n

The pork industry of one of the United States\u2019 most recent free trade agreement partners, Panama, was on full display last week for a group of 20 young pork producers from the United States as the Pork Leadership Institute (PLI) visited one of Central America\u2019s fastest-growing markets for U.S. pork exports.<\/p>\n

The U.S. Meat Export Federation (USMEF), working in cooperation with the National Pork Board and the National Pork Producers Council, hosted the team from the PLI for a day as part of an ongoing program to help develop future leaders for the U.S. pork industry.<\/p>\n

One of the more affluent countries in the Central America region with low unemployment and double-digit\u00a0gross domestic product (GDP)\u00a0growth, Panama has seen a dramatic increase in imports of U.S. pork over the past year since the Panama-U.S. Free Trade Agreement took effect.\u00a0 Through the first seven months of 2013, U.S. pork sales to Panama are up 138% in volume and more than 125% in value vs. 2012, reaching 5,540 metric tons (12.2 million pounds) valued at more than $14 million, according to the Global Trade Atlas.<\/p>\n

The totals represent both a substantial increase in Panama\u2019s pork imports from all sources (up 24.6% in volume and 44.3% in value), as well as the U.S. industry\u2019s capturing of significant market share from its international competitors.<\/p>\n

\u201cImporters are really excited about working with U.S. pork products,\u201d said Gerardo Rodriguez, USMEF director of trade development for Central America and the Dominican Republic.\u00a0 \u201cBefore the FTA, there was a 65% to 70% duty on U.S. pork.\u00a0 Those duties were replaced with a quota with increasing amounts every year.\u201d<\/p>\n

Rodriguez noted that the initial market for U.S. pork was the Panamanian processing sector.\u00a0 Over the past year, USMEF has made significant inroads with both the retail and foodservice sectors.\u00a0 This week, in fact, USMEF is launching a promotion with Supermercados El Rey, one of Panama\u2019s largest retailers, utilizing five cuts of U.S. pork adapted to the local cuisine.<\/p>\n

\u201cOne of the most popular cuts right now is pig feet,\u201d said Rodriguez, who said they are marinated and cooked, then eaten chilled.\u00a0 The other items included in the promotion are bacon, ribs, pork chops and chorizo.<\/p>\n

The promotion, which is being funded with support from the Pork Checkoff,is part of USMEF\u2019s educational approach to the market to help raise the perception of pork as a commodity product to a valued protein.<\/p>\n

\u201cIt has been very interesting and refreshing to see work that has been done to bring together information for the people of Panama,\u201d said Oklahoman Cathy Vaughan of Murphy-Brown, LLC, the livestock production subsidiary of Smithfield Foods, Inc.\u00a0 One of the Pork Leadership Institute members, Vaughan was impressed by the retail exhibits she saw, as well as the use of chefs to prepare product samples in local cuisine styles for consumers to try.<\/p>\n

\u201cThere was no question for consumers that this was pork from the United States,\u201d she said.<\/p>\n

Vaughan and the PLI group also enjoyed a visit to a specialty meat retailer, known as a \u201cmeat boutique,\u201d which was started by the founding family as a meat importer and eventually expanded into distribution, foodservice and retailing.\u00a0 Pretelt Exclusive Meats has worked closely with USMEF for several years, expanding its menu of U.S. pork cuts to include baby back ribs, tenderloin and St. Louis ribs.\u00a0 Pretelt recently added another store in Panama and its first store in Colombia.<\/p>\n

Just two years ago, the United States trailed Canada in the volume of pork exports to Panama, with 33% of the import market share vs. 36.7% for Canada and 24.7% for Denmark.\u00a0 The United States and Denmark were in a virtual tie for the value lead with just over 35% market share while Canada trailed with about 22%.<\/p>\n

So far this year, U.S. pork holds a commanding 68.9% market share when measured by volume (21.7% for Denmark and 4.2% for Canada) and a 61.4% of the value of pork imports vs. 28.9% for Denmark and 2.9% for Canada.<\/p>\n

\u201cThe visit by the PLI team was a good opportunity for these pork industry leaders to see their Checkoff dollars at work,\u201d\u00a0Rodriguez said.\u00a0 \u201cThe entire Central America region is one of the fastest-growing areas for U.S. pork exports (up 32% in volume and 29% in value through the first nine months of 2013), and Panama offers the potential to be one of the brightest stars in the years to come.\u201d<\/p>\n

USMEF has been associated with the PLI team for many years, noted John Hinners, USMEF assistant vice president for industry relations.<\/p>\n

\u201cThis program has helped educate many future leaders of the pork industry,\u201d he said.\u00a0 \u201cIt is important for them to get exposure to the international markets that are buying about 25% of the total U.S. pork production.\u201d<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Gotta love this picture!!\u00a0 Makes me think about how I can’t wait for my neighbor’s special honey baked<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-9070","post","type-post","status-publish","format-standard","hentry","category-news-articles-panama-perpsective"],"yoast_head":"\nPork Leadership Team Tours Promising Panama Market - Blog and Newsletter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/panamaadvisoryinternationalgroup.com\/blog\/pork-leadership-team-tours-promising-panama-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pork Leadership Team Tours Promising Panama Market\" 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