{"id":8194,"date":"2013-07-30T14:03:58","date_gmt":"2013-07-30T19:03:58","guid":{"rendered":"http:\/\/panamaadvisoryinternationalgroup.com\/blog\/?p=8194"},"modified":"2013-07-30T14:03:58","modified_gmt":"2013-07-30T19:03:58","slug":"how-copa-got-the-boston-frequency","status":"publish","type":"post","link":"https:\/\/panamaadvisoryinternationalgroup.com\/blog\/how-copa-got-the-boston-frequency\/","title":{"rendered":"How Copa got the Boston frequency"},"content":{"rendered":"

\"\"<\/a><\/p>\n

<\/span><\/p>\n

When Copa announced its new Panama City-Boston direct flight, the service made the airline news. <\/span>Here is a great article by my friend Dennis Smith on how the Boston government and local business officials campaigned for years to land the route. This is how it happened. <\/span><\/p>\n

<\/p>\n

<\/p>\n

It took over four years <\/em><\/span><\/strong>By Dennis Smith
\n<\/span><\/em><\/strong><\/p>\n

<\/p>\n

It is important to note that Panama is not a well-known tourist destination for Bostonians and the Copa brand was not well-known there either. But the Massachusetts Port Authority (Massport, which runs Logan Airport), under the administration of Governor Deval Patrick, and the state\u2019s business community, banded together to convince Copa officials that they would benefit from the Logan route.<\/span><\/p>\n

<\/span>In addition to the government making pleas and offering perks, Massport formed a task force of around 300 executives from local companies, universities, and government agencies with interests in Central and South America. This gave Copa real demand evidence and proved what Boston could offer.<\/span><\/p>\n

Joe Mohan, a Senior Vice President at Copa verified the effect. \u201cOne of the keys to landing the flight was all the local support to help drum up passengers,\u201d he said.<\/span><\/p>\n

Boston\u2019s Copa initiative began in 2008. The prime drivers that sealed the Boston-Copa alliance were access to Brazil, Boston\u2019s biggest Latin American destination and trading partner (Panama is number eight.), Panama\u2019s position as the top Latin American air hub for connections, with flights to 57 cities in Latin America and the Caribbean out of Panama City, the fact that connecting passengers bypass Customs and immigration at Tocumen, all partnered with Massachusetts\u2019 plans to create Latin American opportunities for the state\u2019s technology, biotechnology and other industries.<\/span><\/p>\n

Timing was also a factor from 2008. The Boston to Latin America market climbed to over 400,000 passengers a year. Copa began an aggressive expansion policy and American Airlines, the major carrier in the Boston market, cut back its flights at Logan. In the end, Boston beat out Denver, San Francisco and Tampa to become Copa\u2019s eighth US destination.<\/span><\/p>\n

So now, Boston-Panama City passengers benefit from a 5\u00bd-hour, non-stop trip, a free meal and movies in three languages.<\/span><\/p>\n

<\/span><\/a><\/span><\/p>\n

\n
\n

It took over four years<\/h2>\n<\/div>\n
\n
By Dennis Smith<\/span><\/strong><\/address>\n<\/div>\n<\/div>\n
how the Boston government and local business officials campaigned for years to land the route. This is how it happened. – See more at: http:\/\/thebulletinpanama.com\/how-copa-got-the-boston-frequency#sthash.CGI5f8NW.dpuf<\/div>\n
how the Boston government and local business officials campaigned for years to land the route. This is how it happened. – See more at: http:\/\/thebulletinpanama.com\/how-copa-got-the-boston-frequency#sthash.CGI5f8NW.dpuf<\/div>\n","protected":false},"excerpt":{"rendered":"

When Copa announced its new Panama City-Boston direct flight, the service made the airline news. Here is a<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-8194","post","type-post","status-publish","format-standard","hentry","category-news-articles-panama-perpsective"],"yoast_head":"\nHow Copa got the Boston frequency - Blog and Newsletter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/panamaadvisoryinternationalgroup.com\/blog\/how-copa-got-the-boston-frequency\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Copa got the Boston frequency\" \/>\n<meta property=\"og:description\" content=\"When Copa announced its new Panama City-Boston direct flight, the service made the airline news. 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