![\"\"](\"https:\/\/panamaadvisoryinternationalgroup.com\/blog\/wp-content\/uploads\/2020\/06\/new-normal.jpg\")
<\/p>\n<\/p>\n
Conveying solid arguments to highlight the importance of the product or service, offering goods with long-term guarantees and being considered essential, are part of the strategies that could increase companies’ sales in the new commercial reality.<\/p>\n
The changes in people’s habits that emerged in the context of the mobility restrictions imposed by the pandemic accelerated the transformation of Central American\u00a0markets<\/a>\u00a0and completely changed the way consumers behave.<\/p>\n Companies are in the process of understanding the new habits, interests, preferences and emotional drivers that explain consumers’ purchasing decisions.<\/p>\n With the decline in economic activity, most business leaders feel that consumers have less money in their pockets. However, there are other factors that may contradict this hypothesis, such as household savings from working at home, lower gas consumption and lower expenses from activities outside the home.<\/p>\n These behaviors, which were induced by home quarantines in the last three months, transformed the mental patterns of the population, since now the consumer does need to ensure that he or she is not making a purchase in vain.<\/p>\n