{"id":20958,"date":"2017-09-13T13:19:30","date_gmt":"2017-09-13T18:19:30","guid":{"rendered":"http:\/\/panamaadvisoryinternationalgroup.com\/blog\/?p=20958"},"modified":"2017-09-13T13:19:30","modified_gmt":"2017-09-13T18:19:30","slug":"showrooming-sales-internet","status":"publish","type":"post","link":"https:\/\/panamaadvisoryinternationalgroup.com\/blog\/showrooming-sales-internet\/","title":{"rendered":"Showrooming, Sales and the Internet"},"content":{"rendered":"<p><a href=\"http:\/\/panamaadvisoryinternationalgroup.com\/blog\/wp-content\/uploads\/2017\/09\/showrooming.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20959\" src=\"http:\/\/panamaadvisoryinternationalgroup.com\/blog\/wp-content\/uploads\/2017\/09\/showrooming.jpg\" alt=\"\" width=\"1280\" height=\"853\" srcset=\"https:\/\/panamaadvisoryinternationalgroup.com\/blog\/wp-content\/uploads\/2017\/09\/showrooming.jpg 1280w, https:\/\/panamaadvisoryinternationalgroup.com\/blog\/wp-content\/uploads\/2017\/09\/showrooming-300x200.jpg 300w, https:\/\/panamaadvisoryinternationalgroup.com\/blog\/wp-content\/uploads\/2017\/09\/showrooming-768x512.jpg 768w, https:\/\/panamaadvisoryinternationalgroup.com\/blog\/wp-content\/uploads\/2017\/09\/showrooming-1024x682.jpg 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n<p>&#8220;Showrooming is when a consumer does some research before buying a product, physically going to a store, where they can touch, try out and get advise about the object they are interested in, but in the end they buy it on online where the price is more attractive.&#8221;<\/p>\n<p class=\"description\"><span dir=\"ltr\">From an article by Ariel Ba\u00f1os, economist and founder of Fijaciondeprecios.com:<\/span><\/p>\n<p><span dir=\"ltr\">&#8220;Showrooming is when a consumer does some research before buying a product, physically going to a store, where they can touch, try out and get advise about the object they are interested in, but in the end they buy it on online where the\u00a0<a class=\"hlink\" title=\"pricing\" href=\"http:\/\/www.centralamericadata.com\/en\/search?q1=content_en_le:%22pricing%22\">price<\/a>\u00a0is more attractive.\u00a0<\/span><span dir=\"ltr\">In this situation physical stores feel &#8220;used&#8221; as mere exhibition halls or\u00a0&#8220;showrooms&#8221;.\u00a0<\/span><span dir=\"ltr\">This is a significant global trend, which will continue to get stronger as long as there are significant price differences between traditional retail outlets and internet sites.<\/span><\/p>\n<p><span dir=\"ltr\">Here I share some points to bear in mind about this trend, which you can read in more detail in the article:<\/span><\/p>\n<ul type=\"disc\">\n<li><span dir=\"ltr\">In order for\u00a0showrooming to\u00a0take place, two conditions must be met: it must be a product able to be bought online and have a medium or high price, which justifies taking the time to research alternatives before deciding where and how to purchase it.<\/span><\/li>\n<li><span dir=\"ltr\">There must also be a high level of uncertainty about the characteristics of what is being bought.\u00a0<\/span><span dir=\"ltr\">In this way there will be customers who will need to go to the physical store in advance in order to gather more information.\u00a0<\/span><\/li>\n<li><span dir=\"ltr\">These are products where the\u00a0look and feel is important for the buyer, meaning that a visit to the premises serves to clear up doubts, and then yes, encourages them to buy online and take advantage of the savings.<\/span><\/li>\n<li><span dir=\"ltr\">The categories of products most sensitive to\u00a0showrooming\u00a0are electronics, appliances, furniture, clothing, auto parts and toys, among other items.&#8221;<\/span><\/li>\n<\/ul>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f16536-o1\" lang=\"\" dir=\"ltr\" data-wpcf7-id=\"16536\">\n<div 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where<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[10,12,247,241,39,248,34,33,62,42,219,11,249,243,7,246,244,44],"class_list":["post-20958","post","type-post","status-publish","format-standard","hentry","category-news-articles-panama-perpsective","tag-bocas-del-toro","tag-boquete","tag-boquete-boca-chica-real-estate","tag-boquete-real-estate","tag-buenaventura","tag-casco","tag-casco-antiguo","tag-casco-viejo","tag-coffee-in-panama","tag-estate-homes-in-panama","tag-move-to-panama","tag-offshore-real-estate","tag-panama-offshore-real-estate","tag-panama-papers","tag-panama-real-estate","tag-relocate-to-panama","tag-rum-in-panama","tag-travel-to-panama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ 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