{"id":20348,"date":"2017-06-28T14:43:54","date_gmt":"2017-06-28T19:43:54","guid":{"rendered":"http:\/\/panamaadvisoryinternationalgroup.com\/blog\/?p=20348"},"modified":"2017-06-28T14:43:54","modified_gmt":"2017-06-28T19:43:54","slug":"ritz-carlton-launching-luxury-cruise-line-three-new-ships","status":"publish","type":"post","link":"https:\/\/panamaadvisoryinternationalgroup.com\/blog\/ritz-carlton-launching-luxury-cruise-line-three-new-ships\/","title":{"rendered":"Ritz-Carlton Launching Luxury Cruise Line With Three New Ships"},"content":{"rendered":"

\"\"<\/a><\/p>\n

I love small ship cruises. These are more like large luxury yachts!<\/p>\n

By Nikki Ekstein (Bloomberg) \u2014 Want to cash in your SPG and Marriott points for a yacht cruise? That may soon be possible, as Ritz-Carlton, Marriott International Inc.\u2019s flagship luxury brand, announced a seafaring expansion Thursday.<\/p>\n

As part of the newly minted Ritz-Carlton Yacht Collection, the five-star hotel brand will launch three small, ultra-luxury ships with laid-back itineraries and spacious, open-concept design schemes that flip the traditional cruise experience on its head. The maiden vessel will pull out of the shipyard late in 2019, with bookings opening next May\u2014marking the first time that a hotel company hits the high seas.<\/p>\n

\u201cYou have to diversify your business,\u201d Ritz-Carlton Chief Executive Herv\u00e9 Humler told Bloomberg during an exclusive preview. After successful expansions into branded residences and six-star resorts (which Ritz-Carlton operates under its ultra-premium Reserve emblem), Humler says there were ample data to support a cruise venture. One key statistic, he says, is that the cruise sector has expanded by an average of 8.5 percent each year since 1981. For all that rise in demand, there have been few new ships on the ultra-premium spectrum.<\/p>\n

This, combined with company-supplied data claiming that 400,000 Ritz-Carlton guests are cruisers, means there\u2019s both a built-in customer base and a solid marketing opportunity at play. \u201cWe only need 12,000 passengers to fill up a ship [each year], so if we don\u2019t exceed [capacity], we\u2019ll be pretty close to it.\u201d<\/p>\n

So how will Humler compete with established ultra-luxury players such as Crystal Cruises, Seabourn, Silversea, and Regent Seven Seas? By building the anti-cruise ship, he says\u2014with an emphasis on space, privacy, and flexibility\u2014something he\u2019s worked to perfect over the course of 12 years.<\/p>\n

The Maserati Effect<\/h2>\n

Fredrik Johansson, owner and executive project director of Tillberg Design of Sweden, has designed quite a few ships: Viking, Norwegian, Azamara, Costa, Cunard \u2026 the list goes on. But the Ritz-Carlton project represents the first time he\u2019s designing a cruise line\u2019s maiden ship and creating design standards from scratch, \u201ca groundbreaking opportunity,\u201d he says. \u201cWe\u2019re designing these ships to turn heads.\u201d<\/p>\n

To that end, he drew inspiration from superyachts such as Azzam, Eclipse, and Nauta\u2014as well as Maserati\u2014rather than from his competitors.<\/p>\n

\u201cWe wanted a look that was very slender, long, and elegant,\u201d said Johansson. \u201cMost ships in port look the same\u2014but this won\u2019t. I\u2019m looking for the Maserati effect. I want people to see it and wonder how stunning it is on the inside.\u201d<\/p>\n

He thinks of the 190-meter (623-foot) vessels as hybrids between ultra-luxury small ships and yachts. If small cruisers carry about 650 passengers, on average, and a typical superyacht can hold a couple dozen, these are right in between, with 298 passengers in 149 suites\u2014comparable only to Ponant\u2019s 132-room ships.<\/p>\n

Compared with Ponant, though, Ritz-Carlton\u2019s ships are about 200 feet longer, to accommodate enormous staterooms and an abundance of dining options, amenities, and public spaces\u2014at least as many as what you\u2019d expect to find on a much-larger 600-passenger ship. The end product will offer more choices, more places to hide away (both public and private), and the utmost flexibility in your day-to-day schedule.<\/p>\n

Johansson is confident that these factors will put his ships in a class of their own. \u201cWe tried to design the ship to be everything that a traditional, large cruise ship is not,\u201d he said. \u201cIt\u2019s a place where you go with no queues, no crowds, no disturbances\u2014just a beautiful backdrop for beautiful people.\u201d<\/p>\n

A Radical Cruise Redesign<\/h2>\n

Due to fire and safety regulations, most cruise ships\u2019 common spaces are subdivided and sectioned off, with walls dividing restaurants from bars and lounges and casinos. For the as-yet-unnamed Ritz-Carlton ships, Johansson is pioneering an open-concept floor plan that will be \u201cfluid and transparent\u201d and will \u201cbreak down the traditional boundaries between dining and drinking areas.\u201d And no, there won\u2019t be casinos.<\/p>\n

Dining and drinking venues will be small and intimate, perhaps seating only a couple of dozen passengers at a time, and all will be open around the clock, without the assigned seats or prescribed dining times\u2014or buffets\u2014so common in the cruise industry.<\/p>\n

\u201cEverything will be like a yacht experience in that respect,\u201d said Johansson. \u201cThe service will appear from nowhere, seamlessly, as opposed to traditional show cooking that\u2019s loud and noisy.\u201d<\/p>\n

Other shared spaces will include a yacht-like marina platform, where glass doors open to a sweeping staircase that leads to a pool deck on the ship\u2019s stern; it\u2019ll be a place to have drinks and snacks or launch water toys such as kayaks and paddleboards. There\u2019ll also be a massive, open-air penthouse space with a retractable roof and 270-degree panoramic views of the sea: It\u2019ll be an al fresco lounge by day and a nightclub after sundown.<\/p>\n

Accommodations will be called suites, not staterooms, and all of them will have verandahs and above-average ceiling heights. Certain hallmarks will be straight out the Ritz-Carlton design playbook. \u201cIt specifies all sorts of details, from how big the writing desks should be and how many cushions should be on the beds,\u201d said Johansson. Not all of them lend themselves to a cruise ship, though. Double sinks? They\u2019re a Ritz-Carlton bathroom mandate\u2014but they\u2019d never been installed in a standard cruise stateroom before now.<\/p>\n

The Destinations<\/h2>\n

Most small luxury ocean liners that are currently sailing\u2014the Silversea Muse, the Regent Explorer, Seabourn\u2019s Encore, Ponant\u2019s Le Lyrial yacht, for instance\u2014are being built as expedition ships or reconfigured to meet the demand of a burgeoning adventure cruise sector. They\u2019re largely heading to the polar regions of Antarctica and Greenland and the Scandinavian fjords.<\/p>\n

So Ritz-Carlton saw an opening in the market: small-ship cruising along the Mediterranean, the Caribbean, and New England. They\u2019re classic destinations that are popular with cruisers\u2014yet they\u2019re almost exclusively serviced by mega-ships that overwhelm the regions\u2019 biggest ports.<\/p>\n

\u201cI don\u2019t want to stop in Marseilles\u2014it\u2019s a huge commercial port. Instead I can stop in St. Tropez,\u201d he said, pointing to the type of small berths that his ships will be able to slip into\u2014and that larger cruise ships cannot. \u201cCommercial boats cannot go to places like Mykonos, to Portofino, to St. Barths,\u201d he added. But his are small enough to manage it.<\/p>\n

The first vessel will sail the Caribbean, New England, and Europe starting late 2019. In early 2021, a second ship will start sailing on similar routes. The third ship, which comes online in early 2022, will break from that pattern and head toward the South Pacific.<\/p>\n

Douglas Prothero, managing director of the Ritz-Carlton Yacht Collection, says that the pace of the itineraries is another differentiator: It\u2019ll be slower, with less time at sea and more time to explore. \u201cWe\u2019ll do four ports in seven days, not seven ports in seven days.\u201d With each new destination, local chefs, artists, dignitaries, and guest lecturers will come aboard for a constantly rotating roster of talent and entertainment options.<\/p>\n

Off-ship excursions will follow suit. Although the partnerships have yet to be cemented, onshore activities will likely be organized by the same high-end outfitters that luxury travelers would call to organize a land vacation. (Pricing will be announced at a later date; itineraries will be \u201ctargeted at the 1 percent of global travelers.\u201d)<\/p>\n

Why It\u2019s a Game Changer<\/h2>\n

In many ways Ritz-Carlton is building on existing trends rather than reinventing the wheel\u2014a majority of luxury cruise companies, for instance, are trending toward extending hours in port and are bringing in guest lecturers from relevant destinations to entertain their crowds. But by enlisting unpaid consultants, such as Valerie Wilson, whose namesake company is among the 30 largest travel agencies in the U.S. and moves more than $300 million in travel inventory, they are ensuring that all the small details will add up to something truly unique. \u201cIts suites will be larger than anything its competitors can offer,\u201d said Wilson, \u201cand it\u2019s almost mind-boggling that they\u2019ll have five restaurants for less than 300 people.\u201d<\/p>\n

From an industry perspective, though, this will be the first time guests can combine cruise and land vacations with a single operator, by booking pre- and post-hotel stays with Ritz-Carltons in port cities. And more than likely, Marriott Rewards will be a perk of sailing with the Ritz-Carlton Yacht Collection.<\/p>\n

Currently the official messaging from Marriott indicates that the yacht collection will have its own unique loyalty program, the details of which are still being finalized. (Ritz-Carlton\u2019s hotels have their own loyalty program, too, but guests\u2019 points are linked with their Marriott Rewards or Starwood Preferred Guest status.)<\/p>\n

According to Humler, though, \u201cIt would be key to the success of the cruise line to extend the loyalty program.\u201d Doing so, he said, would help the brand \u201cunderstand what [guests] like and what they want and cater an experience.\u201d<\/p>\n

Room for Growth<\/h2>\n

Ritz-Carlton\u2019s investment in the yacht collection is undisclosed, and much of it is financed by Oaktree Capital, a global investment manager with experience in the hospitality and maritime sector. But there are indications\u2014based on Spanish shipyard reports that match the first yacht\u2019s description and name Ritz-Carlton\u2014that each vessel is costing \u20ac180 million ($200 million) to build. And that doesn\u2019t include the cost of drawing top executives, such as Silversea\u2019s ex-chief financial officer, Victor Cai, from competitors.<\/p>\n

With occupancy on cruise ships averaging 86 percent to 90 percent industrywide, compared to 78 percent occupancy across Ritz-Carlton hotels last year, Humler and Prothero are confident whatever the investment, especially as vessels can be repositioned to respond to changing regional demand.<\/p>\n

\u201cWe think it can go to five ships,\u201d said Prothero, who sees the product as appealing to a fast-growing demographic of young, high-net-worth cruise skeptics. And with the third ship sailing the Pacific Rim, the pair hopes to target Chinese and Japanese travelers\u2014two other burgeoning groups with plenty of dispensable income.<\/p>\n

Don\u2019t expect yachts to be the last word in Ritz-Carlton\u2019s brand evolution, either. \u201cWith the yachts, we wanted to think about where else we could take our customers,\u201d said Humler. \u201cIn the next few months, I will work on taking our customer to air, too.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

I love small ship cruises. These are more like large luxury yachts! By Nikki Ekstein (Bloomberg) \u2014 Want<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[10,12,247,241,39,248,34,33,62,42,219,11,249,243,7,246,244,44],"class_list":["post-20348","post","type-post","status-publish","format-standard","hentry","category-news-articles-panama-perpsective","tag-bocas-del-toro","tag-boquete","tag-boquete-boca-chica-real-estate","tag-boquete-real-estate","tag-buenaventura","tag-casco","tag-casco-antiguo","tag-casco-viejo","tag-coffee-in-panama","tag-estate-homes-in-panama","tag-move-to-panama","tag-offshore-real-estate","tag-panama-offshore-real-estate","tag-panama-papers","tag-panama-real-estate","tag-relocate-to-panama","tag-rum-in-panama","tag-travel-to-panama"],"yoast_head":"\nRitz-Carlton Launching Luxury Cruise Line With Three New Ships - Blog and Newsletter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/panamaadvisoryinternationalgroup.com\/blog\/ritz-carlton-launching-luxury-cruise-line-three-new-ships\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ritz-Carlton Launching Luxury Cruise Line With Three New Ships\" \/>\n<meta property=\"og:description\" content=\"I love small ship cruises. These are more like large luxury yachts! 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