{"id":13417,"date":"2015-05-18T14:59:14","date_gmt":"2015-05-18T19:59:14","guid":{"rendered":"http:\/\/panamaadvisoryinternationalgroup.com\/blog\/?p=13417"},"modified":"2015-05-19T10:58:54","modified_gmt":"2015-05-19T15:58:54","slug":"why-the-new-panama-canal-is-exactly-what-struggling-retailers-need-right-now","status":"publish","type":"post","link":"https:\/\/panamaadvisoryinternationalgroup.com\/blog\/why-the-new-panama-canal-is-exactly-what-struggling-retailers-need-right-now\/","title":{"rendered":"Why The New Panama Canal Is Exactly What Struggling Retailers Need Right Now"},"content":{"rendered":"

\"west<\/a><\/p>\n

Paula Rosenblum is a contributor for Forbes who writes how the Panama Canal expansion is so needed right now.<\/p>\n

Macy\u2019s is the most recent retailer to have its results impacted by the West Coast port dispute. This may seem like a transient, one time problem, but the truth is, even on a good day the West Coast ports are bottlenecks that slow the flow of goods from the point of production in the Far East to the point of demand somewhere in the U.S. They\u2019re just too busy.<\/p>\n

Back in February, Michael Kors CEO John Idol cited the risk on the company\u2019s third quarter conference call. He said: \u201cThe port congestion on the West Coast continues to pose a risk to incoming shipments.\u201d Ralph Lauren CFO Christopher Peterson talked about air freighting product or receiving it on the East Coast instead.<\/p>\n

Of course, retail isn\u2019t the only industry impacted. Automakers and other manufacturers rely on parts and products coming from China, Japan and other Asian countries for their finished goods supply. Unfortunately negotiations between union workers and Port authorities have devolved into periodic games of \u201cchicken,\u201d where dock workers either threaten to strike, execute slowdowns, or really do strike. This ripples across the supply chain and causes bad business behavior. Some companies will choose to bring merchandise or parts in early, anticipating demand, while others, apparently like Macy\u2019s, will wait and find themselves facing shortages.<\/p>\n

This can\u2019t go on forever, and luckily, it isn\u2019t going to have to.<\/p>\n

Periodically over the past several years I\u2019ve heard conversations about the Panama Canal expansion project. At long last, the project will be completed in 2016. It turns out this will be a very big deal. My friend and fellow analyst Vinnie Merchandani wrote a short piece explaining just how much more traffic the upgraded canal will take. He believes that the impending expansion will have almost as great an impact on shipping efficiencies as the original canal\u2019s opening in 1914. I can\u2019t argue the logic.<\/p>\n

The upgraded canal will have deeper, broader lanes, and an entirely new one to add to its capacity. The new lanes added to the canal will be able to handle most of today\u2019s container ships, and when factoring the new lane into the equation, overall capacity will double. It\u2019s true that there are container ships that won\u2019t fit through the new canal either, but the majority of them will.<\/p>\n

Container ships built to go through the Panama Canal are called \u201cPanamax\u2019s.\u201d The Old Panamax was capable of handling 4,500 TEU\u2019s (twenty foot equivalent units). The new Panamax ships will handle 13,000 TEU\u2019s.<\/p>\n

Today, when the West Coast ports (29 at last count) are full or otherwise unavailable, shippers have three choices as highlighted above: air freight, wait, or bring goods to the East Coast of the US via the Suez Canal. All choices are costly and unpalatable. The Suez Canal is a longer trip and uses more fuel. Air shipping is so expensive that it only works for higher end, lightweight products. It doesn\u2019t work well for cheap or heavy merchandise. Waiting creates revenue risk. In the world of fast fashion, companies like Macy\u2019s just can\u2019t afford to be late to market.<\/p>\n

As Mr. Merchandani points out, the states of Florida, Georgia, and South Carolina have been making investments in their ports to handle expected new traffic. In Miami where I live, to facilitate truck traffic to and from the port, the city built a tunnel that bypasses the downtown. This is good news for everyone who drives in Miami. Our roads are already hyper-congested. The tunnel will improve, rather than exacerbate a difficult situation. The upgrades to Miami\u2019s port will also take some pressure off of Port Everglades in Fort Lauderdale. This port currently handles more traffic than Miami does. This situation could change.<\/p>\n

The new Panama Canal is really good news for retailers and brand managers. The opportunity to bring these new Panamax container ships to the East Coast is a win for everyone, especially those cities that have expanded their ports to handle the loads.<\/p>\n

Under ordinary circumstances, the transition should be slow. The Panama Canal Authority predicts the volume of cargo will increase by an average of 3% per year, doubling by 2025. I suspect that any kind of supply chain shock will expedite those timeframes. If dock workers threaten yet another strike, you\u2019ll see the trajectory skyrocket.<\/p>\n

It\u2019s worthy to note that the Canal expansion project has its critics, with some expressing concern over it encouraging even greater trade imbalances with China, and others claiming that the expansion hasn\u2019t addressed the Canal\u2019s biggest bottleneck, called the \u201cCulebra Cut,\u201d which is not wide enough for large ships to pass each other. My own opinion is that anything giving the Western Hemisphere additional options to get people and products from the West Coast to the East Coast is a good thing. Single points of failure are a problem in both computer systems and in supply chains. The West Coast and its intermodal links have effectively acted as a single point of failure for the East Coast of the US for many years.<\/p>\n

The Wikipedia article on the expansion project is fascinating and I strongly recommend anyone with a deeper interest to give it a read.<\/p>\n

Bottom line, I think this will be a good thing. Retailers may have perennial complaints about weather and economic conditions affecting sales results, but finally, \u201cdock worker strikes and slowdowns\u201d will be eliminated from the equation.<\/p>\n","protected":false},"excerpt":{"rendered":"

Paula Rosenblum is a contributor for Forbes who writes how the Panama Canal expansion is so needed right<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-13417","post","type-post","status-publish","format-standard","hentry","category-news-articles-panama-perpsective"],"yoast_head":"\nWhy The New Panama Canal Is Exactly What Struggling Retailers Need Right Now - Blog and Newsletter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/panamaadvisoryinternationalgroup.com\/blog\/why-the-new-panama-canal-is-exactly-what-struggling-retailers-need-right-now\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why 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