{"id":11492,"date":"2014-09-23T14:19:43","date_gmt":"2014-09-23T19:19:43","guid":{"rendered":"http:\/\/panamaadvisoryinternationalgroup.com\/blog\/?p=11492"},"modified":"2014-09-24T11:37:45","modified_gmt":"2014-09-24T16:37:45","slug":"how-one-bostonian-opened-a-sports-bar-in-panama","status":"publish","type":"post","link":"https:\/\/panamaadvisoryinternationalgroup.com\/blog\/how-one-bostonian-opened-a-sports-bar-in-panama\/","title":{"rendered":"How One Bostonian Opened a Sports Bar in Panama"},"content":{"rendered":"

\"las-tablas-578x384\"<\/a><\/p>\n

Linda Card writes this cute story for International Living about how one can make things happen here in Panama.<\/p>\n

\u201cWhy is life better here? Well it\u2019s warmer, I don\u2019t shovel snow, I buy beer for under $1, I\u2019m 10 minutes from a beach, and I play softball all year round,\u201d says expat Jim Thomas.<\/p>\n

Jim lives in Las Tablas, a small town that serves as capital of Panama\u2019s Los Santos province, heartland of the country\u2019s Spanish-colonial heritage. Las Tablas is known for its annual carnival celebration and Holy-Week observances, major events that attract crowds from around the country. The rest of the year this rural town is peaceful and unassuming.<\/span><\/p>\n

It was sports that first brought Jim to Panama<\/a> in 2004. \u201cI lived in Boston and was running a sports-marketing company for American football. I handled recreational events, tournaments, leagues, and celebrity events.<\/p>\n

\u201cWhile coaching a start-up flag-football team here, I first met my wife Priscilla. We went back to the U.S. and worked together in sports marketing, but when we decided to start a family in 2009, we returned to Panama and made our new home in Las Tablas. We wanted to be near Priscilla\u2019s family.\u201d<\/p>\n

Jim left American football behind, but not sports. In Las Tablas he immediately became involved with baseball, both local and national teams, following the Panamanian season and the annual league championship. \u201cI play in local softball leagues, and I traveled to Williamsport, Pennsylvania, and Bangor, Maine, supporting Panama in the Little-League World Series,\u201d says Jim.<\/p>\n

Then in 2011 life took another interesting turn. Jim explains, \u201cThe Amateur World Series of Baseball took place in Panama. I went to the game dressed up as Ponchalo, and created a lot of media interest. So I decided to open a restaurant and use the media to my advantage.\u201d<\/p>\n

\u201c\u00a1Ponchalo!<\/em>\u201d is Panamanian slang for \u201cStrike him out!\u201d and the letter K is shorthand for a strike-out on a baseball scorecard. Jim created the character \u201cPonchalo\u201d on a whim. He added to it bit by bit: first face paint, then crazy wigs, then the \u201cK\u201d costume. \u201cI go to the baseball games as Ponchalo and get the crowd all worked up and into the game,\u201d he says.<\/p>\n

Jim and Priscilla opened Ponchalo\u2019s K Restaurant and Sports Bar, a small, open-air eatery on the main street in Las Tablas. The concept of a sports bar was new to the local people, and acceptance was slow in coming, especially for his U.S.-style food. \u201cI had people come in to my restaurant and argue with me about the menu. They told me I had to serve chicken and rice because that\u2019s the traditional dish and every restaurant serves it. But I didn\u2019t change my menu, and now the other restaurants in town are serving bacon burgers and trying to copy me!\u201d<\/p>\n

Jim serves burgers, chicken wings, pizza, and other typical U.S. bar food from a small kitchen. He and a buddy work the bar and do the cooking, and he hires local waiters to work the busy shifts. Ponchalo\u2019s is open for lunch and dinner four days a week, for dinner on Sundays, and is closed Monday and Tuesday. \u201cWe have Ladies Night weekly, offer two-for-one specials, and promote all types of sporting events. I understand the importance of social media, so I post a lot of photos of the restaurant and our food, and people love it,\u201d Jim says.<\/p>\n

Today every baseball fan in Panama knows Ponchalo, and everybody in Las Tablas knows the restaurant. \u201cBusiness at the restaurant is up 500% from last year. There aren\u2019t many expats here and we rely on local residents to keep us going.<\/p>\n

\u201cI just signed a contract with RPC Television here in Panama to promote baseball, go to all of the games to get the fans involved and entertain the kids. Now I have commercials on TV, billboards, T-shirts, and thousands of followers on Facebook. It\u2019s incredible!\u201d<\/p>\n

https:\/\/www.facebook.com\/Ponchalos <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Linda Card writes this cute story for International Living about how one can make things happen here in<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-11492","post","type-post","status-publish","format-standard","hentry","category-news-articles-panama-perpsective"],"yoast_head":"\nHow One Bostonian Opened a Sports Bar in Panama - Blog and Newsletter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/panamaadvisoryinternationalgroup.com\/blog\/how-one-bostonian-opened-a-sports-bar-in-panama\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How One Bostonian Opened a Sports Bar in Panama\" \/>\n<meta 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