{"id":10299,"date":"2014-05-15T14:53:51","date_gmt":"2014-05-15T19:53:51","guid":{"rendered":"http:\/\/panamaadvisoryinternationalgroup.com\/blog\/?p=10299"},"modified":"2014-05-15T14:53:51","modified_gmt":"2014-05-15T19:53:51","slug":"us-adviser-helps-candidate-win-panama-presidency","status":"publish","type":"post","link":"https:\/\/panamaadvisoryinternationalgroup.com\/blog\/us-adviser-helps-candidate-win-panama-presidency\/","title":{"rendered":"US adviser helps candidate win Panama presidency"},"content":{"rendered":"<p><a href=\"http:\/\/panamaadvisoryinternationalgroup.com\/blog\/wp-content\/uploads\/2014\/05\/varella-2.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10300\" title=\"varella 2\" src=\"http:\/\/panamaadvisoryinternationalgroup.com\/blog\/wp-content\/uploads\/2014\/05\/varella-2.jpeg\" alt=\"\" width=\"625\" height=\"418\" srcset=\"https:\/\/panamaadvisoryinternationalgroup.com\/blog\/wp-content\/uploads\/2014\/05\/varella-2.jpeg 512w, https:\/\/panamaadvisoryinternationalgroup.com\/blog\/wp-content\/uploads\/2014\/05\/varella-2-300x200.jpg 300w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><\/a><\/p>\n<p>Here is a great story behind the story of the candidates, their advisers and the recent election of President Juan Carlos Varela.<\/p>\n<p class=\"byline\">By JOSHUA GOODMAN and JUAN ZAMORANO<\/p>\n<p class=\"credit_posted_modified\"><span class=\"creditline\">The Associated Press<\/span><span class=\"grd\">May 14, 2014<\/span><\/p>\n<p><span class=\"dateline\">PANAMA CITY<\/span> \u2014 It was billed as  a battle royal between Latin America&#8217;s top two spin doctors. In one  corner, the campaign guru to such towering leftist leaders as Brazil&#8217;s  Luiz Inacio Lula da Silva and Venezuela&#8217;s Hugo Chavez. In the other, a  strategist likened to Karl Rove who is credited with helping return the  Institutional Revolutionary Party to power in Mexico after a  12-year-absence.<\/p>\n<p>So how did these high-paid rainmakers get  trounced in Panama&#8217;s recently concluded presidential race by a candidate  advised by an unknown American strategist who barely speaks Spanish?<\/p>\n<p>Old fashioned perseverance may have made the difference.<\/p>\n<p>With  limited knowledge of Panama&#8217;s political culture, Christian Ferry spent  most of the past six months in the country designing speeches,  organizing grassroots supporters and buying TV ads as chief strategist  to Vice President Juan Carlos Varela&#8217;s campaign. After trailing in the  major polls, Varela jumped past his two rivals to win the May 4 vote  convincingly.<\/p>\n<p>The victory was more remarkable because Varela&#8217;s  choice of Ferry flies in the face of a recent trend among Latin America  campaigns to shun carpetbagger consultants from the U.S. and rely on  regional talent more attuned to local nuances. Varela&#8217;s better-funded  opponents hired the region&#8217;s most sought-after strategists: Joao Santana  and J.J. Rendon.<\/p>\n<p>Santana, a former journalist, is the best known  of a generation of Brazilian strategists who have campaigned around  Latin America.  He&#8217;s credited with helping Silva bounce back from  scandal to retain the presidency in 2006 and for stage managing the  election four years later of his then-unknown successor, Dilma Rousseff.  Other clients include the current presidents of Peru and El Salvador.<\/p>\n<p>While  those leaders lean left, Santana was hired in Panama by conservative  candidate Jose Domingo Arias, the hand-picked heir of outgoing President  Ricardo Martinelli.<\/p>\n<p>Rendon, a native of Venezuela who is a  professed Buddhist, advised former Panama City Mayor Juan Carlos  Navarro. Venezuelan President Nicolas Maduro declared Rendon &#8220;public  enemy number one&#8221; in 2013 for supporting the opposition. Now based in  Miami, the publicist is known as Latin America&#8217;s version of shrewd U.S.  Republican strategist Rove.<\/p>\n<p>Rendon&#8217;s biggest victory to date was  Juan Manuel Santos&#8217; landslide win in Colombia in 2010. But he was  recently forced to resign as chief strategist of Santos&#8217; re-election  campaign over allegations, which he denies, that he received $12 million  from the country&#8217;s top drug lords to negotiate their surrender.<\/p>\n<p>Neither  Rendon nor Santana have discussed their involvement in Panama&#8217;s  election. Rendon didn&#8217;t respond to requests for comment and efforts to  locate Santana were unsuccessful.<\/p>\n<p>But members of both the Navarro and Arias campaigns say the consultants provided critical, paid advice.<\/p>\n<p>They  attribute to Santana the slick television ads featuring Brazil-built  projects \u2014 Central America&#8217;s first subway, a coastal beltway and a  soccer stadium \u2014 that bombarded the airwaves to remind Panamanians of  Martinelli&#8217;s legacy, and Arias&#8217; claim to it.<\/p>\n<p>Except for a 2013  visit to Panama, Rendon&#8217;s consulting work was done remotely. Aides to  Navarro said last year that they contracted Rendon to prepare for what  they expected would be a dirty campaign.<\/p>\n<p>The 39-year-old Ferry,  who was a deputy campaign manager to John McCain&#8217;s ill-fated 2008 White  House run, said that the hardball tactics by the two rival campaigns  turned off voters. Attack ads, false rumors on social media, claims of  ties to drug and money laundering by candidates all featured prominently  in what was the country&#8217;s costliest and hardest-fought race since  democracy was restored following the 1989 U.S. invasion. Arias&#8217; reliance  on the billionaire Martinelli to promote his candidacy despite laws  prohibiting the president from campaigning may have also backfired.<\/p>\n<p>&#8220;It was an act of desperation that showed people Arias wasn&#8217;t as strong as he was purported to be,&#8221; said Ferry.<\/p>\n<p>In  turn, he said Varela stayed on message about the need to lower the cost  of living for poor Panamanians even in the face of an onslaught of  attacks by his arch-rival Martinelli.<\/p>\n<p>Ferry, whose Alexandria,  Virginia-based consulting firm The Trailblazer Group began working with  Varela in 2011, said he&#8217;ll remember the campaign as the most malicious  he&#8217;s ever seen, mostly because of the machinations of his two rival  strategists. &#8220;I&#8217;ve worked in a half-dozen countries and I&#8217;ve never seen  anything as negative as this.&#8221;<\/p>\n<div style=\"width: 1px; height: 1px; color: #000000; font: 10pt sans-serif; text-align: left; text-transform: none; overflow: hidden;\">\nRead more here: http:\/\/www.modbee.com\/2014\/05\/14\/3340690\/us-adviser-helps-candidate-win.html#storylink=cpy<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Here is a great story behind the story of the candidates, their advisers and the recent election of<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-10299","post","type-post","status-publish","format-standard","hentry","category-news-articles-panama-perpsective"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>US adviser helps candidate win Panama presidency  - Blog and Newsletter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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